San Francisco was a huge success!
The jump design was a marked improvement over previous years, which allowed the entire field of athletes to perform at their top level. EMPIRE owner-rider Simon Dumont was able to hold the lead going into the finals, eventually being edged out of the top spot in the finals under the lights. Taking silver at Icer was a huge boost to the company as well as an auspicious start for the athletes season.
Despite not making finals, Perennial X Games veteran and Whiskey Flip connoisseur, Peter Olenick and breakout athlete of 2007, Colby West, both represented the brand well, the duo could be seen sporting EMPIRE bandanas and hats through the weekend. Resident MC Luke Van Valin was spotted wearing and EMPIRE fitted, thus giving the brand plenty of exposure to the general audience.
The response to giving out EMPIRE bandanas was overwhelming to say the least, we gave out more swag than we thought possible. Big shout out to San Francisco and the Icer people, and we’ll be sure to catch you at all the events this upcoming season.
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